Privacy Policy

Wine Spirits Liquor (“we,” “our,” “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or make a purchase from winespiritsliquor.com.

We follow applicable Canadian privacy laws, including:

• Personal Information Protection and Electronic Documents Act (PIPEDA)
• Alberta Personal Information Protection Act (PIPA)
• Canadian Anti-Spam Legislation (CASL)
• The Canadian Standards Association Model Code for the Protection of Personal Information

1. Information We Collect

We collect the following types of information to operate our business and fulfill customer orders.

a) Personal Information

Information you provide directly, including:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment details (securely processed by Stripe; we do not store full credit card numbers)
• Order history and purchase details
• Account information (if you create an account)
• Communication history (emails, messages, support requests)

b) Non-Personal & Technical Information

Automatically collected data such as:

• IP address
• Browser type and device type
• Pages viewed and time spent on the site
• Cart actions and browsing behavior
• General location (city/region)
• Website performance analytics (via Google Analytics 4 or similar tools)

This information helps us improve website speed, security, and user experience.

2. How We Use Your Information

We use your information to:

a) Process Orders

• Verify age (18+)
• Process payments
• Prepare, fulfill, and deliver orders
• Provide order updates and confirmations

b) Customer Support

• Respond to questions
• Resolve order or delivery issues

c) Marketing & Communication (CASL-Compliant)

• Send promotional emails or newsletters (only if you opt in)
• Notify you of sales, offers, and new products

You may unsubscribe at any time by using the link in our emails or contacting us.

d) Improve Our Website & Services

• Enhance product offerings
• Optimize site performance
• Analyze customer trends
• Prevent fraud and improve security

3. How We Protect Your Information

We use industry-standard safeguards, including:

• Secure HTTPS encryption
• Firewalls and malware protection
• Limited access to administrative systems
• Secure payment processing through Stripe
• WooCommerce and hosting provider security measures

While we take strong precautions, no online system is 100% secure.

4. When We Share Your Information

We only share information as necessary to operate the business.

a) Service Providers

We may share information with trusted third parties who assist us in operating our website and services, such as:

• Stripe (payment processing)
• Trexity or other local delivery providers (order delivery)
• Email marketing tools (for newsletters, if you subscribe)
• Website hosting and security services
• Analytics providers (such as Google Analytics 4)

These providers are restricted to using your data only for required business functions and must protect it appropriately.

b) Legal Requirements

We may disclose information if required to do so by law, regulation, or legal process, or to protect our rights, property, or safety.

c) Business Transfers

If our business is sold, merged, or reorganized, customer information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Maintain your shopping cart
• Save your preferences
• Improve website performance
• Analyze how visitors use our site

Types of cookies we may use:

• Essential cookies – required for basic site functions (like cart/checkout).
• Analytics cookies – to understand traffic and usage (e.g., Google Analytics 4).
• Marketing cookies – only if implemented and, where required, with your consent.

You can disable cookies in your browser settings, but some parts of the website may not function properly.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, where legally permitted
• Withdraw consent for marketing communications at any time
• Ask questions about how your data is collected and used

To exercise these rights, please contact us using the details on our Contact Us page.

7. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill the purposes described in this policy
• Complete your transactions
• Meet legal, tax, and accounting obligations
• Maintain accurate business records

If you request deletion of your information, we will remove it where possible, subject to any legal or regulatory retention requirements (for example, tax records).

8. Age Restriction

Our website and services are intended only for individuals 18 years of age or older.
We do not knowingly collect personal information from minors. If we become aware that information has been collected from a minor, we will take steps to delete it.

9. International Use

Our website and delivery services are intended for customers located in Canada.
We do not intentionally transfer or process personal data outside of Canada.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us using the details on our Contact Us page.